Esquadrão do Click is a photography company that emphasises the feminine beauty in their photoshoots. The final logo is mainly inspired by their motto, which is “we believe in the transformation of self-esteem through the lenses of a camera”. A logo that captures simplicity and elegance was created, connecting the element of the company (photographic camera), the initials of the name, and the symbolic touch of a smile, portraying the self-esteem of their customers.

After the creation and development of the logo, I worked on creating a clean and simple to follow brand guideline, so that the elegancy of the brand was properly applied to any communication channel.